VDMA 2025.

The VDMA was held in Kassel, Germany on 22–23 September 2025, served as a pre-brief for Agritechnica 2025. Over two days, 54 companies met 87 journalists from 62 editorial offices for more than a thousand one-on-one meetings. Our Agricultural Solutions team, represented by Frank Rothe and Attila Bódis, held 34 meetings across the stand and the networking dinner, introducing two new product lines and the roadmap behind them.

Kassel was an exciting milestone. The media received an early sneak peek of our refreshed visual identity. The new green direction drew attention, and the rationale resonated: Agricultural Solutions has matured into a distinct success within the BPW Group, and the updated look signals that focus while the BPW quality promise remains unchanged. The full rollout will follow later, but first reactions were positive.

Editors gravitated toward our multi-product line strategy and the new digital assistant. They valued the practicality: faster specification, simpler parts identification, smarter maintenance planning. On the other hand, we must state this clearly: the assistant complements expert advice, it speeds decisions, but it does not replace conversations.

We are excited to follow up with the editorial teams and to deepen these conversations in the run up to Agritechnica. Thank you to VDMA and all participants for a well-organized event in Kassel. We appreciate the conversations and the constructive feedback.

And don’t forget, perfect is just enough!