VDMA 2025.
Setting the tone for Agritechnica 2025
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The VDMA was held in Kassel, Germany on 22–23 September 2025, served as a pre-brief for Agritechnica 2025. Over two days, 54 companies met 87 journalists from 62 editorial offices for more than a thousand one-on-one meetings. Our Agricultural Solutions team, represented by Frank Rothe and Attila Bódis, held 34 meetings across the stand and the networking dinner, introducing two new product lines and the roadmap behind them.
Kassel was an exciting milestone. The media received an early sneak peek of our refreshed visual identity. The new green direction drew attention, and the rationale resonated: Agricultural Solutions has matured into a distinct success within the BPW Group, and the updated look signals that focus while the BPW quality promise remains unchanged. The full rollout will follow later, but first reactions were positive.
Editors gravitated toward our multi-product line strategy and the new digital assistant. They valued the practicality: faster specification, simpler parts identification, smarter maintenance planning. On the other hand, we must state this clearly: the assistant complements expert advice, it speeds decisions, but it does not replace conversations.
We are excited to follow up with the editorial teams and to deepen these conversations in the run up to Agritechnica. Thank you to VDMA and all participants for a well-organized event in Kassel. We appreciate the conversations and the constructive feedback.
And don’t forget, perfect is just enough!
The company Auto Brand, specializing in the distribution of spare parts for heavy commercial vehicles, becomes a new member of the BPW Group. With 23 locations and its own distribution centers, Auto Brand strengthens the BPW Aftermarket Group's commercial vehicle parts network in Southeastern Europe.

With the acquisition of Auto Brand, the BPW Group further expands its international mobility partnership to best support transport companies in their business and throughout the entire vehicle lifecycle. Auto Brand's service portfolio includes consulting, identification, and delivery of components from leading manufacturers required for the maintenance and repair of commercial vehicles.
"The BPW Group sees itself as a long-term and reliable partner for transport companies throughout all phases of the vehicle lifecycle. Given the increasing usage times, the demand for spare parts is growing across Europe, which is why we are specifically strengthening our network with experienced partners like Auto Brand," emphasizes Tobias Wiedeking, personally liable managing partner of BPW.
"Joining the BPW Group is a consistent step for Auto Brand. The BPW Group has a well-developed trade network represented in more than 18 European countries. Through the industry knowledge that these companies bring and the recognition of the BPW Group's brands, we strengthen our position," says Cosmin Udrea - Director from Auto Brand. "For customers and partners, Auto Brand remains the same reliable supplier of spare parts for heavy commercial vehicles, now with the strength and resources of an international market leader as support."
The BPW Group and the spare parts specialist founded in Romania in 2004 already look back on a long-standing successful cooperation. The brand and independence of Auto Brand will remain after the acquisition.
Through its extensive parts trade network, the BPW Group, as an international mobility partner, enables transport companies and workshops to quickly, safely, and economically maintain and repair commercial vehicle fleets. With a network of over 120 branches in 18 European countries, the BPW Aftermarket Group Deutschland GmbH ensures comprehensive and reliable supply of spare parts for trucks and trailers. The product portfolio includes both original spare parts from relevant commercial vehicle manufacturers and economical solutions for older vehicles.
SPACE 2025 marked the 39th year of the show, which is the leading international exhibition for animal farming. It was held from 16 to 18 September at the Rennes Exhibition Centre in western France. This year’s event broke all previous records, with 1,230 exhibitors from 40 countries and 102,528 visitors overall. Of these, 14,011 were international attendees from 125 nations - an 11% increase compared to last year. Wednesday was the peak day, welcoming 45,781 visitors, the highest daily attendance in the Show’s history.

The towed agricultural machinery on display mainly focused on livestock and animal production. Manufacturers of equipment such as mixers, cattle trailers, tippers, sprayers, manure spreaders and slurry tankers were the main exhibitors.
BPW France’s Area Sales Manager was present at the event, holding discussions with partners and industry stakeholders to identify opportunities for future cooperation and to strengthen ongoing relationships.
Numerous partners were able to showcase the BPW running gear technology they use. These included:
PONGE and the success of its new range of cattle trailer
ROLLAND showcased its new single-axle cattle truck with BPW stub axles. The vehicle received the show’s Best Innovation award. Congratulations on this outstanding success!
GARANT KOTTE presented 2 ranges of slurry tankers fitted with BPW air suspension systems
BAUER also presented a slurry tanker equipped with the famous BPW pendle axles suspension.
SPACE 2025 offered an inspiring showcase of innovation, and it was fantastic to see so many impressive exhibition pieces equipped with BPW axles. We thank the organisers for this exceptional experience and look forward to seeing continued success in the future.
And don’t forget, perfect is just enough!
In November 2023, Agritechnica returned to the heart of Hannover, Germany, once again proving its status as the world’s leading trade fair for agricultural machinery - and the numbers speak for themselves. 470,000 visitors from 149 countries, and almost 2,800 exhibitors from 53 nations. The theme of the event was “Green Productivity”, and every exhibitor went all out to showcase their innovations.
BPW has been attending Agritechnica for the last 30 years, using the platform to showcase its latest innovations and connect with farmers and industry leaders from all over the world.
The custom‑built BPW stand became a true hub for meetings and memorable experiences. Beyond its eye‑catching appearance, we placed great emphasis on hospitality and showing what makes BPW a trusted partner in agricultural transport solutions worldwide. A 40‑square‑metre LED wall, complete with sound system and projection, featured videos and images from our partners throughout the event.
We didn’t just present BPW’s latest innovations - we created interactive experiences for the visitors. Our digital solutions came to life on an interactive wall, demonstrating our sensor technology and the operation of ARC and AGRO HUB 2.0. As for physical exhibits, the AGRO Robust and the new weldable HP flexmodule were also on display at the stand. Experiences like these are exactly why Agritechnica holds such a special place for us - it’s where innovation meets real‑world connection, and where we can share our vision directly with those who use our products every day.

Over the years, Agritechnica has proven to be a fantastic platform for BPW to connect with both industry professionals and the farming community, exchange ideas, and present the latest technologies in agricultural transport and mobility. Being part of this event is always a special experience for our team, and 2025 will be no different. We can’t wait to welcome visitors and share what we have been working on over the past years, because for our partners, perfect is just enough.
The BPW AGRAR FL 4518 brake was specifically designed to meet the demanding conditions of agricultural work. It delivers reliable, consistent braking performance, requiring minimal maintenance, making it an ideal solution for extended use.
The FL 4518 braking system can be seen as the larger, more powerful sibling of the well-established FL 4118. This proven model provided the foundation for our engineers during the development process, offering a reliable starting point while leaving room for innovation. However, scaling up the design came with its own set of challenges. Throughout the project, the team worked diligently to identify and resolve these issues, combining finite element analysis with real-world testing. Every obstacle was overcome step by step, resulting in a brake system that delivers the same reliable performance as its forerunner, but with the strength and capacity to meet even greater demands.
This brake system is fully tested and certified according to the strictest European safety standards guaranteeing high reliability and safety. Its sturdy construction ensures a long service life, even when operating in harsh environments such as mud, dust, or rain. The FL 4518 is compatible with various axle beam options, allowing it to fit a wide range of vehicle variations.
For added functionality, the FL 4518 can be equipped with integrated advanced sensor technology. ABS sensors improve braking stability and control, while Speed and Direction of Rotation Sensors (SDS) play a crucial role in optimizing output and are an integral component of electronic power steering systems. These sensors are mounted inside the brake drum, protecting them from dirt, water, and mechanical impacts.
Additionally, the FL 4518 is prepared for integration with the Central Tire Inflation System (CTIS), developed in cooperation with PTG. This system allows for tire pressure adjustment on the move, reducing soil compaction by up to 33%, improving fuel efficiency by 15% and increasing productivity by 4%. It also enhances traction, lowers rolling resistance, and extends tire life. The anti-corrosion coating and patented sealing system ensure the CTIS remains reliable over time.
Overall, the BPW AGRAR FL 4518 brake delivers durable, efficient braking tailored to the needs of modern agriculture – proving to our customers that perfect, is just enough.
Reduction in the number of optimal days for fieldwork, new environmental challenges, reduction in available labour. All these factors demand a highly efficient sprayer. Today, KUHN introduces a new-generation sprayer that is performant, comfortable, durable, and designed to provide optimal crop protection: KARAN.
The design and testing of this advanced sprayer took place over four years. Farmers and contractors from across Europe were directly involved throughout the product development process. Their feedback was carefully considered to shape a machine that truly meets the needs of its future users.
With KARAN, KUHN offers a complete solution tailored to the demands of medium to large farms and agricultural contractors.
KARAN will be available in three levels of finish, allowing customers to choose the sprayer that best fits their needs, from the simplest operation to the most advanced features.
Email address: info@bpwagrar.com
Address: H-9700 Szombathely, Körmendi út 98.
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